Director of Marketing

A leading healthcare provider dedicated to delivering exceptional patient care and innovative medical services is seeking to hire a Marketing Specialist.

As a Healthcare Marketing Specialist you will play a pivotal role in expanding the patient base and promoting healthcare services. This dynamic position requires a strategic mindset, exceptional communication skills, and a passion for healthcare.

 

Responsibilities:

  • Patient Recruitment: Develop and implement strategic marketing initiatives to attract new patients to the facility. Utilize various channels such as digital marketing, community outreach programs, and physician referrals to increase patient volume.

  • Relationship Building: Cultivate strong relationships with referring physicians, healthcare organizations, community leaders, and other stakeholders to enhance the referral network and strengthen the brand presence in the community.

  • Content Creation: Generate engaging content for marketing materials, website, social media platforms, and other communication channels. Collaborate with the marketing team to develop compelling campaigns that resonate with our target audience.

  • Market Research: Conduct market research and competitor analysis to identify trends, opportunities, and potential areas for growth. Stay informed about industry developments and regulatory changes to adapt marketing strategies accordingly.

  • Data Analysis: Track and analyze key performance metrics to measure the effectiveness of marketing campaigns and initiatives. Utilize data insights to optimize marketing strategies and drive continuous improvement.

 

Requirements:

  • Proven experience in healthcare marketing, preferably in a hospital or medical practice setting.

  • Strong understanding of marketing principles, strategies, and tactics.

  • Excellent communication skills, both verbal and written.

  • Ability to build and maintain relationships with diverse stakeholders.

  • Proficiency in Microsoft Office suite and digital marketing tools.

  • Valid driver's license and access to a reliable vehicle for travel as needed.

 

Location: Rockaway Park, NY

Salary: $110K

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Job #5032

$110,000

Marketing

Rockaway Park

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